Our Readers are affluent people with high disposable incomes. They are rich, powerful, influential.
Accomplished and active, extraordinary and ingenious. They are super consumers, responsive, ready to buy, out-spending the average consumer in nearly every product and service category.
SEX:
Male — 44.2%
Female — 55.8%
AGE:
Under 34 — 5%
35-44 — 25%
45-54 — 32%
55-64 — 29%
65 Plus — 9%
MARTIAL STATUS:
Married — 60%
Widowed, Divorced, Separated — 33%
Single — 7%
INCOME: (Annual)
$300k - $399k — 2%
$400k - more — 98%
PRIMARY JOB/FUNCTION:
Owner/Partner — 14%
Chairman/President — 31%
Professional — 22%
Retired/Active — 23%
Other — 10%
VALUE/INVESTMENTS: (Net Worth)
$2-4 million — 1%
$5-7 million — 12%
$7 million or more — 87%
AUTO OWNERSHIP:
2 or less — 61%
3 or more — 39%
PERSONAL SHOPPING:
Average reader spent last year in personal shopping — unlimited
TRAVEL: (Last Year)
Average domestic trips — 11
Average foreign trips — 2
ENTERTAINMENT:
Average entertain/entertained — 12 times per month
READER REGARD FOR PALM BEACH SOCIETY:
90% keep or pass publication along